Claxon lands creative and media agency of record for health organisation
Indie growth agency Claxon has signed on to act as the creative and media agency of record for First or Nothing – a wellness supplement and health organisation.
In its new role, Claxon will craft a fresh go-to-market entry strategy that is expected to cement First or Nothing’s status as a major contender in the supplement sector.
According to the agency’s chief growth officer, Jade Axford, the company will execute the strategy by leveraging its Amplisync framework.
“Amplisync is engineered to boost a brand’s ecommerce performance across every touchpoint, fueling growth through integrated solutions,” Axford said.
“We will be using Claxon’s proprietary end-to-end, full-service ecommerce framework, Amplisync, to build brand awareness, foster an engaged online community and drive online sales for the brand.”
Axford also praised the growth agency’s new client, while sharing Claxon’s drive to boost their growth.
“First or Nothing is an ambitious company with a strong vision to positively impact the health and wellness sector, and we’re ready to help bring that vision to life,” she said.
“Claxon stood out as a growth and AI- focused agency capable of launching our brand to market and help to grow the business via advertising, so we can engage a community of like-minded health consumers,” First or Nothing’s marketing and partnerships executive, Jade Speight, added.
“We are excited about the agency partnership and look forward to taking our advertising to market before the end of the year.”
With work on the supplement company’s strategy having already begun, audiences can expect to see its related creative, offline, digital and social assets enter the market before the year concludes.
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Matthew is the editorial assistant at Mumbrella. He joined the company at the end of September 2023.
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