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Clemenger BBDO leads the Effies

Clemenger BBDO last night dominated The Effies – the Australian marketing industry’s recognition of the most effective advertising.

Clemenger BBDO Sydney won the best in show Grand Effie for it’s anti-speeding work, while Clemenger BBDO Melbourne’s Four’N Twenty pies Magic Salad Plate was another favourite with jurors.  

 

Cummins Nitro Brisbane’s awards success with Tourism Queensland’s Best Job in the World campaign also continued, picking up three more golds.

Last night’s event was the first of a revamped effectiveness awards,which saw the Advertising Federation of Australia work with the Australian Association of National Advertisers and affiliate its effectiveness awards with the international Effies.

The gold Effies winners:

Retail/Etail

  • Three Drunk Monkeys (Foxtel) “Foxtel’s Good News Sale”

Food Confectionary and Snacks

  • Clemenger BBDO Melbourne (Patties Foods) “Four’N Twenty Magic Salad Plate”

Beverages

  • Clemenger BBDO Melbourne (Carlton and United Breweries) “Pure Blonde’s Brewtopia”

Other Consumer Goods

  • The Campaign Palace (Berlei, Pacific Brands) “The Berlei Uplifting Tour of Australia”

Healthcare

  • Sudler and Hennessey, Sydney (Pfizer Australia) “Spotlight on Cholesterol”

Travel, Leisure and Media

  • CumminsNitro Brisbane (Tourism Queensland) “The Best Job in the World”

Government, Corporate and Social Services

  • Clemenger BBDO Sydney (NSW RTA) “Speeding. No One Thinks Big of You”
  • CumminsNitro Brisbane (Tourism Queensland) “The Best Job in the World”
  • Leo Burnett (WWF) “Earth Hour”

Most Original Thinking

  • CumminsNitro Brisbane (Tourism Queensland) “The Best Job in the World”
  • Clemenger BBDO Melbourne (Patties Foods) “Four’N Twenty Magic Salad Plate”
  • Clemenger BBDO Sydney (NSW RTA) “Speeding. No One Thinks Big of You”
  • Leo Burnett (WWF) “Earth Hour”
  • The Campaign Palace (Berlei, Pacific Brands) “The Berlei Uplifting Tour of Australia”

Small Budget

  • JWT Sydney/RMG Connect Sydney (Nestle Kit Kat Chunky) “Kit Kat Chunky Cookies and Cream: Kit Kat Chunga

Best State Campaign

  • Clemenger BBDO Sydney (NSW RTA) “Speeding. No One Thinks Big of You”

The full list of winners can be found on the AFA website.

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