Clemenger BBDO adds Tristan Graham as executive creative director

Several weeks after announcing the merger of its Sydney and Melbourne agencies, Clemenger BDDO has strengthened its creative offering with addition of Tristan Graham as executive creative director.

Graham returns to Australia after spending the last seven years at Goodby Silverstein & Partners in San Francisco, where he oversaw work across Comcast NBCUniversal as well as Propel (Gatorade) and One Medical.

Previously, he has also held roles at Grey, McCann and Naked Communications.

His work, which included a holiday campaign developed with Steven Spielburg for Xfinity/Sky, have received international appraise and heavily awarded. In 2014 he received the Cannes Effectiveness Grand Prix for his “Guilt Trips” campaign for V/Line trains, and in 2020, he was nominated for 5 Emmy Awards.

“When I lived in Australia, Clems was the agency I always wanted to work at, so to get the opportunity to come home and help lead the Melbourne office was too good to pass up. The level of the talent is truly exceptional, and the standard they hold themselves to creatively is uncompromisingly high,” said Graham.

Jim Curtis, who was appointed as Clemenger BBDO’s chief creative officer in July, has similarly expressed his excitement for Graham’s entry.

“I am absolutely thrilled to have a talent of Tristan’s calibre and experience join and help lead our team. His track record in world-class creative environments, modern skillset and leadership credentials make him a huge asset to not just our growing team, but our clients as well,” said Curtis.

Graham will work alongside executive creative directors Rich Williams and Darren Wright, and will be based out of the Melbourne office.


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