Clemenger BBDO appoints new head of PR

Clemenger BBDO has promoted Melanie Campbell to its new head of PR & influence across Melbourne and Sydney.

In the role, Campbell will lead earned media strategy for the agency’s existing roster of clients while driving new business under an integrated offering that will bring together the best minds across Clemenger BBDO from creative, planning, social strategy, content production, experiential and partnerships, as well as earned media and talent strategy, to provide an agile solution that will drive culturally relevant impact for brands.

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