Clemenger BBDO Australia cleans up at Effie Awards

Clemenger BBDO was awarded Agency of the Year at the Asia Pacific region’s Effie Awards last night.

Owned by holding group Omnicom, the agency scooped up a total of 12 awards at the ceremony hosted at the Four Seasons Hotel in Singapore.

Other awards won by the agency include Gold Effies for: ‘The Massive Hit’ for Frucor Beverages‘ V in the beverages non-alcoholic category; ‘The Boys’ campaign for Pacific Brands in the retail  and social media marketing categories; ‘Snickers HUNGERITHM’ for Mars Australia in the branded content category; and ‘Meet Graham’ for the Transport Accident Commission in the media innovation category and ‘The Boys’ in the social media marketing category.

Clemenger BBDO, the only Australian agency to take home golds, also went on to win two Silver and five Bronze Effies.

Other Australian agencies to take home a Silver Effie Award were: Meerkats, Affinity, The Monkeys and Grey.

TBWA Melbourne, Grey and BMF took home three Bronze Effies each, while The Monkeys, Affinity, Pulse Communications, McCann, Leo Burnett Melbourne, Ogilvy & Mather Group all took home one Bronze.

Awards chairman, Anthony Wong said: “At the Effies, we recognise in particular great ideas that work in tomorrow’s world. Work that has achieved exceptional results by having effective media strategies that augment the brilliant ideas. Work that leads the transformation of business and communication. Work that shines the light on the next chapter of how content and technology collide to make brands matter more than ever. With the bar raised higher year on year, it is a lot more competitive and harder to bring home an Effie now than before. The winners tonight showcase the best work to represent the whole of Asia Pacific.”

The awards are organised by the Confederation of Asian Advertising Agency Associations (CAAAA) and Tenasia Group and aim to recognise “ideas that work”.

The Australian award winners:

Entry Title Category Client Agency
The Massive Hit Beverages Non-Alcohol Frucor Beverages (Australia) Clemenger BBDO / TKT
The Boys Retail Pacific Brands Clemenger BBDO
Snickers HUNGERITHM Branded Content Mars Australia Clemenger BBDO
Meet Graham Media Innovation Transport Accident Commission Clemenger BBDO
The Boys Social Media Marketing Pacific Brands Clemenger BBDO
A Natural Silence Food Brownes Dairy Meerkats
Meet Graham Government / Institutional Transport Accident Commission Clemenger BBDO
The Boys Branded Content Pacific Brands Clemenger BBDO
Don’t Ignore a Cough Programmatic Flordis Affinity
Lamb: Saving Australia Day ‘Orphans’ Seasonal Marketing Meat and Livestock Australia The Monkeys
This Bike Has MS Sponsorship & Event Marketing MS Grey
Continued Push for an Equal Future Corporate Reputation / Professional Services ANZ TBWA Melbourne
Mini Legends Financial Products & Services National Australia Bank Clemenger BBDO
Owning the First Job Trigger Financial Products & Services ANZ TBWA\ Melbourne
Lamb: Bringing Australians Together Food Meat and Livestock Australia The Monkeys
Snickers HUNGERITHM Food Mars Australia Clemenger BBDO
Stop It At The Start Government / Institutional Australian Government – DSS BMF
Don’t Ignore a Cough Healthcare Flordis Affinity
This Bike Has MS Healthcare MS Grey
Supermarket Switch Challenge Retail ALDI Australia BMF
World’s First VR Department Store Retail eBay Australia and New Zealand Pulse Communications
This Bike Has MS Brand Experience – Services MS Grey
This Bike Has MS Branded Content MS Grey
Snickers HUNGERITHM Media Innovation Mars Australia Clemenger BBDO
Continued Push for an Equal Future Positive Change Social – Brands ANZ TBWA\ Melbourne
Free Puppies Forever Positive Change Social – Non-Profit Vision Australia McCann
The Give Registry Shopper Marketing Myer Clemenger BBDO
Reword Small Budget-Products Headspace Leo Burnett Melbourne
Mini Legends Sponsorship & Event Marketing National Australia Bank Clemenger BBDO

Full winners list will be available here.


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