Clemenger BBDO Melbourne appoints Jaclyn Currie executive director, retail
Clemenger BBDO Melbourne has announced the appointment of Jaclyn Currie as executive director, retail.
Currie returns to Melbourne, joining the agency from McCann New York, where she most recently held a role on the executive team, in addition to being SVP executive account director.
Currie has been at McCann her entire career to date, prior to moving to McCann New York in 2015, she was executive director of McCann Australia, joining the agency (then McCann Erickson) in 1998.
Jaclyn Currie
Currie said: “It’s been an incredible six years at McCann New York, leading integrated teams at scale across multiple marketing disciplines. Working globally with the best in the business has been inspiring and insightful.
During her six year stint in New York, Currie led a number of the agency’s accounts, including Ulta Beauty, Beam Suntory’s Hornitos Tequila, Staples and L’Oreal Paris.
Jim Gall, CEO of Clemenger BBDO Melbourne Group, said that Currie was an extremely impressive and experienced leader who would drive a capability and cultural agenda across not only our retail business, but across the entire agency.
“Her extensive experience brings together the power of brand building with retail transformation to deliver omni-channel performance marketing in a retail landscape that is undergoing accelerated change,” he said.
Currie will join Clemenger BBDO Melbourne’s executive leadership team, and her focus will be on leading the retail accounts the agency holds, while also continuing to grow the retail practice and capabilities.
Currie continued: “I’m looking forward to returning home to join the leadership team at Clemenger BBDO Melbourne. It’s a wonderful opportunity to lead the transformation of Myer’s customer engagement and build Clemenger’s retail practice excellence.”
Clemenger Melbourne’s GM, Scott Balalas joined the agency this year after a stint in New York, he is also taking the lead on the Carlton & United Breweries (CUB) / Asahi account.
Clemenger BBDO’s client list includes: Myer, Mars Wrigley, CUB, BMW Group and NAB.
Other recent business for the agency included winning the creative account for the YMCA Victoria, following a pitch process earlier this year.
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Calum Jaspan was news editor at Mumbrella, based in Melbourne. He was also the producer and host of the Mumbrellacast. He left Mumbrella in May 2023.
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