Clemenger BBDO showcases Great Northern’s new ginger beer
Carlton and United Breweries’ (CUB) Great Northern Brewing Co has launched a new alcoholic ginger beer, with creative from Clemenger BBDO showcasing the product.
The new campaign continues to build on the brand’s existing ‘The Beer For Up Here’ platform.
Zac Gelman, marketing manager at Great Northern, said: “Great Northern is one Australia’s most loved beers. This is a significant moment as the brand launches its very first alcoholic ginger beer.
“Great Northern is all about super crisp and refreshing tasting beers specifically designed for the Far North and its climate,” he continued.
“When developing an alcoholic ginger beer we wanted to continue our tradition of refreshing drinks created especially for the Far North’s endless summers; the result is a delicious crisp and refreshing tasting ginger beer; not too sweet and not too gingery- perfect for the hot Australian climate.”
Ant Phillips, group creative director at Clemenger BBDO, added: “Every campaign we bring to life for Great Northern feels like an epic journey which we are extremely proud to be a part of.
“This time we found ourselves venturing far beyond the lush, green rainforests and into the middle of Queensland to capture the beauty of Winton’s iconic red rocks.
“Throw in an impromptu sun shower and this seemed like the perfect spot to launch Great Northern’s ginger beer.”
The campaign is live across TV, OOH, digital, radio, social and Spotify.
Credits:
Client: Carlton & United Breweries
General manager of marketing: Nicole McMillan
Head of contemporary brands: Ben Eyles
Marketing manager: Zac Gelman
Brand manager: Verity Jackson
Assistant brand manager: Patrick Wallace
Creative agency: Clemenger BBDO
Chief creative officer: Jim Curtis
Group creative director: Ant Phillips
Senior copywriter: Tom Vizard
Junior copywriter: Ben Hall
Junior art director: Nate Va
Craft designer: Ant Yee
Strategy partner: Brigitte Bayard
Managing partner: Scott Balalas
Group business director: Ben Peachell
Business director: Kinsella Bruck
Senior business manager: Lauren Mayne
Senior business manager: Kieran Cook
Production director: Lisa Moro
Executive director – digital: Claire Bisset
Head of studio: Matt Gauci
Retouching: Mike McCall
Finished artist: Sam Tsui
Media agency: PHD & 1House
Production company: FINCH
Director: Stephen Carroll
DOP: Jeremy Rouse
Executive producer: Corey Esse
Producer: AnnaTara Clark-Sneddon
Post production: ARC Edit
Offline editor: Dan Lee
Grade artist: Ben Eagleton
Online editor: Richard Lambert
Sound: SqueakE Clean Studios
Sound engineer: Paul LeCouteur
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Lauren McNamara is a journalist at Mumbrella, covering the creative and PR beat. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS.
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topics
Ant Phillips
Campaign
Carlton and United Breweries
Clemenger BBDO
ginger beer
Great Northern
Great Northern Brewing Co
Zac Gelman
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