Clemenger creates Road Runner-themed retail ad for Chrysler
Clemenger BBDO Melbourne has launched one of the final pieces of creative developed for outgoing client Chrysler, using the theme of Warner Bros’ Road Runner cartoon.
The Off-Road Runner Sale retail campaign has been launched to promote the latest deals for its Jeep brand during the first quarter of the year.
In December, Clemenger said that it would not repitch for the Chrysler ad account following a global review of the business which saw the car company in the US part ways with BBDO Worldwide in favour of Fallon.
Clemenger’s Chrylser Jeep TV spot, Spring Break was named turkey of the year at the Mumbrella Readers Choice Awards.
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
Linkedin
Didn’t Subaru do this about 5 years ago?
User ID not verified.
Your mum did it five years ago.
User ID not verified.
How did this get approved from the powers that be? It doesnt exactly promote responsible driving????
User ID not verified.
Makes me think of Barinas.
User ID not verified.
https://www.youtube.com/watch?v=BicdldhcvtA
User ID not verified.
i dig it – doesnt bother me if subaru did it – if they did, i dont remember, and no one else does. it stands out – clearly demonstrates pricepoint has has a nice slice of americana to it without doing a bad impression of Arnie or Obama
User ID not verified.
Eek, that comeback’s almost as original as the TVC.
User ID not verified.
The arnie ad was good … 2 of my friends once said they liked it, hence so did everyone else in Australia.
User ID not verified.
It’s bad enough that the Jeep ad rips off the Barina ad (I can just imagine the creatives losing sleep at night in the hope they’d get away it), but the Barina ad is clearly ripping off the Road Runner cartoons that went before it.
Where will it end?
User ID not verified.
“but the Barina ad is clearly ripping off the Road Runner cartoons that went before it”
Think the term you’re looking for is “licensed”, not “ripping off”
User ID not verified.
I wonder what the license agreement is ? Is Road Runner paid more than Coyote ?
User ID not verified.
This is all the Marketing Director’s fault, they clearly engaged Clem’s to produce it with very direct instruction, as Clem Melbourne’s standard is very high.
User ID not verified.
I like it.
User ID not verified.
“Think the term you’re looking for is “licensed”, not “ripping off””
No – ‘paid homage to’ is the right one.
The Chrysler ad ‘pays homage to’ the Barina one – effectively it’s a tribute, hence very honourable.
User ID not verified.
SImon T Small.. you are correct the ultimate responsibility for bad advertising sits squarely with the Marketing Director… as is the decision for emploung bad staff who deal with bad advertising agencies… Badly
User ID not verified.
I just wanted to be the first person to post an intelligent comment.
User ID not verified.
I wanted to be the second!
I kinda like it.
User ID not verified.
Needs a goat.
User ID not verified.