Clemenger Group’s Redhanded wins Bayer’s creative account

Clemenger Group’s Redhanded has won the creative account for Bayer.

The announcement:

Bayer appoints Redhanded

Redhanded have been appointed Creative Agency of Record for the Crop Science division of Bayer in Australia across their full portfolio of crop protection products, following a competitive pitch.

Bayer chose to consolidate their creative business in September to drive efficiencies and strategic alignment across portfolios.

Adrian Smith, Marketing Communications and Customer Insights Manager with the Crop Science division of Bayer in Australia said that Redhanded had demonstrated a strong and innovative
customer experience vision.

“Through the pitch process we were impressed with the way that Redhanded clearly articulated how we could further improve our integrated customer centric strategy, and we look forward to
continuing to work with the team as true partners in our business,” he added.

Jim Gall, Redhanded CEO said that Redhanded were delighted to continue what has been an extremely successful partnership with Bayer.

“Bayer are an extraordinary business that values creativity and innovation. As they embark upon an exciting new era, we are thrilled to assist them in connecting meaningfully with their customers, whilst also helping to shape the future of agriculture with a powerful purpose,” he said.

“There has never been a more exciting nor important time for innovation in our food production system. Climate change, diminishing natural resources and a rapidly growing population mean that companies such as Bayer are crucial to the future sustainability of our planet. You cannot be any more purpose driven that that!” concluded Jim.


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