Clemenger helps schools get out of the classroom

NAB’s Schools First initiative is the focus a campaign created by Clemenger BBDO designed to encourage schools to collaborate with community groups.  

The TVC will run on Channel 7 as part of a partnership with Seven Media Group that also includes Home & Away sponsorship, Sunrise weather sponsorship, advertorial in Pacific Magazines titles and Yahoo 7 sponsorship.

Clemenger BBDO produced the 30 second advertisement which was directed by Nick Robertson from Plaza, with Zenith Optimedia handling the media.

The NAB-supported Schools First project is believed to be the largest corporate-backed initiative of its type undertaken in Australia.

Tim Burrowes

Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.

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topics AdvertisingbusinessClemenger BBDOMarketingNABPacific MagazinesSevenTVC

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Comments: 1

sharni potts 8 Aug 09

Hi,
im a dance student at university and i was interested in using the backing music for this add for a choreographic assignment. would you be able to tell me the title of the song? thanks

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