Clemenger helps schools get out of the classroom

NAB’s Schools First initiative is the focus a campaign created by Clemenger BBDO designed to encourage schools to collaborate with community groups.  

The TVC will run on Channel 7 as part of a partnership with Seven Media Group that also includes Home & Away sponsorship, Sunrise weather sponsorship, advertorial in Pacific Magazines titles and Yahoo 7 sponsorship.

Clemenger BBDO produced the 30 second advertisement which was directed by Nick Robertson from Plaza, with Zenith Optimedia handling the media.

The NAB-supported Schools First project is believed to be the largest corporate-backed initiative of its type undertaken in Australia.


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