Clemenger left red faced after staffer hid image of a penis in university campaign poster

Clemenger BBDO Brisbane has been forced to withdraw an outdoor campaign for the University of Queensland after an agency staffer hid the image of a penis in the artwork.

university of queensland clemenger penis

A close up reveals the phallic image in the poster

The college humour fail occurred in September when the university rolled out the poster campaign aimed at attracting new enrolments.

It is believed the campaign was in market for several days before the university was made aware of the phallic addition after students began joking about it on Facebook.

An investigation by the university revealed the image had not been picked up by the agency during the approvals process.

A spokesperson said that the issue had been dealt with by the agency.

“The University became aware of an inappropriate image in some campaign material shortly after the campaign was launched,” said the spokesperson in a statement to Mumbrella.

“We advised the agency, which immediately removed and replaced the offending collateral. Any further inquiries should be directed to the agency.”

A wider shot of the offending poster

A wider shot of the offending poster

Mumbrella understands that the agency was forced to cover the cost of the reprint and distribution of the outdoor posters.

When contacted, Clemenger Brisbane declined to comment citing the matter as being “commercial in confidence”.

They also declined to discuss how the image had come to be included in the poster or if there had been any internal disciplinary action taken.

The original post on the University of Queensland Facebook page

The original post on the University of Queensland Facebook page

Simon Canning


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