F.Y.I.

Clemenger tops catalogue awards with Myer effort

September 5, 2016 4:19

The Australasian Catalogue Association has handed out its 25th annual awards with Clemenger BBDO named Agency of the Year.

The announcement:

Clemenger BBDO has been crowned ‘Agency of the Year’ last Friday at the 25th Annual ACA Awards, recognising creativity, diversity and effectiveness of catalogue and consumer marketing. With retailers, creatives, agencies and producers in the same room there was a great deal of excitement amongst the 722 guests for the much anticipated ‘Agency of the Year’ Award.

Clemenger BBDO were triumphant for their work on enhancing the Myer brand. Not only winning ‘Agency of the Year’, Clemenger BBDO also took home five category wins for Myer with ‘Catalogue Retailer of the Year – up to 1.5M’, ‘Children’s Apparel’, ‘Whitegoods, Electricals, Electronics & Home Entertainment’, ‘Technology on Paper – Effectiveness’ and ‘Multi-channel Campaign’.

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