Clems Adelaide appoints Karl Fleet from The Palace as ECD

Clemenger BBDO Adelaide has replaced outgoing creatives Greg Knagge and Geoff Robertson with former Colenso BBDO creative Karl Fleet to run its creative department as ECD.

Fleet joins from The Campaign Palace Sydney after 10 months with the agency. He joined The Palace from Colenso BBDO Auckland where he was deputy creative director in July 2011.

James McGrath, national creative director at Clemenger BBDO, told Mumbrella: “It’s been a long search to find the right person. But we think he’s the perfect fit because of his Colenso experience. Adelaide has the same dynamic as New Zealand. How to do more with less.”

Fleet’s career includes stints at Publicis Mojo Auckland. His awards tally includes eight Cannes Lions, 14 Pencils at Award, Gold at One Show, multi in books in D&AD and five Gold Effies in New Zealand.

Clems Adelaide MD Kim Boehm added: “When we started our search for a new creative director, we wanted to find someone very special who could bring creative, cultural and generational change to our agency. We couldn’t have wished for a better person to do this than Karl. He is one of the world’s most awarded creative people and obviously that excites us, but more than that, we really love Karl’s positive attitude and passion.”

Knagge and Robertson started their own agency – Nation – in January.

Fleet starts on June 25.


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