Clems and M&C lead in good year for Australia at Caples

It has been a good year for Australian agencies at the John Caples International Awards, which recognise direct and digital marketing.

There were 25 winners from 137 entries – Australia’s best ever conversion – with M&C Saatchi and Clemenger Proximity Melbourne securing three golds between them at the event in New York.

M&C Saatchi won for Acon in the out of home category and EMI Music in the direct mail dimensional category. Clems Melbourne won for Guide Dogs for best integrated campaign.

Among the winners was also BMF Sydney, which took a silver and bronze in the copywriting category.