Clems gets down with Carlton Draught for radio award
Clemenger BBDO Melbourne’s ad for Carlton Draught lampooning brands’ attempts to get down with the kids was the big winner of the latest round of Commercial Radio Australia’s Siren Awards.
“Mos Def Freshest Draught Beer”, written by Richard Williams and Anthony Phillips, won the overall, campaign and single categories.
Judge Dean Hunt from ad agency BMF said: “They were well written, with great use of voice over and most of all, entertaining. There were four or five very good radio campaigns to pick from in this round.
Winner of the craft category was a Vegemite ad for Kraft, called “Vegemite Edger”, featuring a new take on the well known Vegemite jingle, produced by sound engineers Ralph van Dijk (Eardrum) and Scott Collins (Plush Films), with creative director Richard Muntz of JWT Melbourne.
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
Linkedin
Mos Def da freshest aight!
User ID not verified.