Spikes Asia: Clems wins two GPs for NAB ‘Break Up’, no show for Australia in print and radio
Clemenger BBDO Melbourne’s Break Up campaign for NAB is continuing to impress advertising awards juries, picking up two grand prix at Spikes, an Asia Pacific advertising awards show.
Leo Burnett Melbourne won four golds for Scope ‘See the person’, with the band from the ad – Rudely Interrupted – playing at the Spikes after party last night. Sister agency Leo Burnett Sydney also picked up a gold.
Whybin\TBWA\Tequila also fared well in the list of winners, followed by DDB and JWT.
Australia echoed its tame performance in the print category at Cannes, not even making the shortlist in the print category at Spikes.
It was also a no-show for Australia in the radio category.
Australian winners at Spikes
Film:
Gold
See the person, Scope, Leo Burnett Melbourne
Silver
The Ripple Effect, Transport Accident Commission, Grey Melbourne
Bronze
3 in 1, Selleys, BWM
Writer’s Block, Melbourne Writers Festival, JWT Melbourne
Witnessing History – New Zealand, MasterCard, McCann Sydney
Witnessing History – South Africa, MasterCard, McCann Sydney
Print:
No winners or finalists
Outdoor:
Bronze
Stories from the street, Melbourne Writers Festival, JWT Melbourne
Media:
Gold
A town called speedkills, Transport Accident Commission, Naked
Break up, NAB, Clemenger BBDO Melbourne
Silver
Stories from the street, Melbourne Writers Festival, JWT Melbourne
Bronze
Sushi Train, Japan Appeal, JWT Sydney
Direct:
Gold
See the person, Scope, Leo Burnett Melbourne
My Car Is Your Car, IAG, Whybin\TBWA\Tequila\Sydney
Silver
My Car Is Your Car, IAG, Whybin\TBWA\Tequila\Sydney
Bronze
Pie Bag, Australian Centre For The Moving Image, DDB Melbourne
Apple Box, Leo Burnett Sydney
Water Mark, Diageo Australia (Bundaberg Rum), Leo Burnett Sydney
Promo & Activation:
Grand prix
Break up, NAB, Clemenger BBDO Melbourne
Gold
See the person, Scope, Leo Burnett Melbourne
Water Mark, Diageo (Bundaberg Rum), Leo Burnett Sydney
My Car Is Your Car, IAG, Whybin\TBWA\Tequila\Sydney
Silver
Water Mark, Diageo (Bundaberg Rum), Leo Burnett Sydney
My Car Is Your Car, IAG, Whybin\TBWA\Tequila\Sydney
Bronze
Sponsor the White House, Reckitt Benckiser (Vanish Napisan), Euro RSCG Sydney
Kit Kat iPad 2 queue, Nestle, JWT Sydney
Digital
Silver
Spotlight, Australian Bureau of Statistics, Leo Burnett Sydney
World’s Biggest Pac-Man, Namco Bandi/Microsoft, Soap Creative Sydney
Bronze
XV Rescue, Subaru Australia, Leo Burnett Sydney
Threat, Smith’s Snackfood, Battle of the Flavours, Clemenger BBDO Sydney
Radio
No winners or finalists
Integrated
Gold
The Ripple Effect, Transport Accident Commission, Grey Melbourne
Silver
Water Mark, Diageo (Bundaberg Rum), Leo Burnett Sydney
Design
Gold
Stories from the Street, Melbourne Writers Festival, JWT Melbourne
Film Craft
Silver
Lucky Dog, NZ Lotteries Commission, Powerball Lotto, The Sweet Shop Auckland
Panyee, TMB Bank Public Company, Revolver Sydney
Beer – the untold story, DB, Revolver Sydney
Unpopular, NAB, Revolver Sydney
Bronze
Fair story, Fairtrade, The Sweet Shop Auckland
Glassblower, Lion Nathan, Boag’s Premium, Revolver Sydney
Breathe, Care Australia, DDB Melbourne
Panyee, TMB Bank Public Company, Revolver Sydney
Half Cut, Origin Energy, Finch Sydney
Print craft
No winners
Finalists:
Oil Spill, Surfrider Foundation Australia, Leo Burnett Sydney
Dolphins, Diageo (Bundaberg Rum), Leo Burnett Sydney
PR
Grand Prix
Break Up, NAB, Clemenger BBDO Melbourne
Bronze
Sponsor the White House, Reckitt Benckiser (Vanish NapiSan), Euro RSCG Sydney
Mobile
Gold
Pedigree dog-a-like, Mars Petcare, Whybin\TBWA\Tequila\Sydney
Bronze
This V That, TedXSydney, Will O’Rourke
Break up won a media gold too Tim. Can’t keep a good thing down!
User ID not verified.
How come up choose to print the two print finalists and none of the other finalists?
There were many more from Australia in the finalist categories, I would suggest not printing them at all though as it would make a very long list.
User ID not verified.