Clems triumphs at TADAs
Clemenger BBDO emerged the winner of the Tasmanian ad industry’s first awards show on Friday night.
Clems Tasmania won the advertising best in show for the Good Mates’ Guide for the state government, a campaign to hinder unruly drunkenness.
The design best in show went to Liminal Graphics for its own brand identity work.
Ten prizes and 15 finalists were awarded out of 48 categories at the show, which was held at the Waterside Pavilion in Hobart.
TADA chairman of the judges Shane Gibson said: “Design was very strong across the board, but advertising was patchier. However the best was very good.”
The awards’ founder Mark Ringer, ECD of TBWA\Tequila Hong Kong, added: “It was great to get the commercial creative community together socially and to celebrate the work of 2011.”
