CLMG and cosmetics brand Sundae release AI-powered campaign
Cosmetic brand Sundae and digital marketing innovator, CLMG, has released an AI-powered marketing campaign for the former’s new range.
The announcement:
CLMG, a leading innovator in digital marketing, has unveiled a groundbreaking AI-infused marketing campaign for the Australian cosmetic brand Sundae, marking a new era in the beauty industry. The campaign, centred around the launch of Sundae’s new ‘Body Whip’ inspired range, featured AI-generated large-scale versions of the product featured in iconic locations along Sydney’s coastline including the renowned Bondi Icebergs and Bondi Beach. This digital guerilla marketing spectacle ran throughout November with the main activation launching on the 16th of November 2023.
Misha Vaxman, co-founder of CLMG expressed his excitement about the collaboration stating, “we are thrilled to see this digital guerrilla marketing campaign with the progressive beauty brand, Sundae, come to life. The appetite for 3D animation continues to thrive as businesses look to push creative boundaries to make a real impact with their audience”.
The campaign, designed specifically for social distribution through Instagram and TikTok, represents a new frontier in terms of marketing stratagem and a new level of marketing sophistication with the integration of AI. The primary campaign video, which took 120 hours to create, garnered over 90,000 views across both instagram and TikTok in just 72 hours. This video stands as one of Sundae’s best-performing Reels to date.
To provide a behind-the-scenes look at the innovation creation process, a video has been released across both CLMG and Sundae’s platforms.
Sundae’s original Instagram Reel, showcasing the main activation day on the 16th of November can be viewed here.
“AI continues to offer unique and engaging ways for brands to reach designated audiences” continues Vaxman. “We are continuously getting requests from brands to integrate AI into their overarching marketing strategies and campaign executions”.
Source: MadCo
