‘C’mon Aussie, c’mon’ returns in CommBank cricket campaign starring Ellyse Perry

The Commonwealth Bank has released a revitalised version of the classic cricket anthem ‘C’mon Aussie, c’mon’, in order to celebrate the women who participate and have achieved great things in the sport.

The current ICC Women’s T20 World Cup team is featured, including all-rounder Ellyse Perry, alongside cricketing greats Betty Wilson, Raelee Thompson, Belinda Clark, and Lisa Sthalekar, and up-and-comer Gunisha Garg.

The original tune was created by Mojo Advertising in 1978, featuring the voice of agency co-founder Allan ‘Jo’ Johnston. The new campaign was created by GHO, with Johnston returning on vocals.

Johnston said: “I never imagined that a song we wrote all those years ago would still be going strong. But it’s great to see it being reinterpreted for the women’s team. I know Mo [Alan Morris] would have been just as proud.”

Co-founder Allan Morris passed away in 2007.

A full-length version of the song will be released on music streaming services, with the proceeds to go to the McGrath Foundation, which is an official local partner of the 2020 ICC T20 World Cup.

Perry, a CommBank cricket ambassador, said: “This is such a legendary song and to think that it’s now been reworked to reflect the Australian Women’s Cricket Team and other historic trailblazers of the women’s game is humbling. What a way to celebrate women in cricket and inspire more young girls out there to get involved in one of Australia’s most iconic sports.”

Eithne McSwiney, managing director of GHO Sydney, commented: “Some people call ‘C’mon Aussie, C’mon’ Australia’s second national anthem. Understanding the impact it had on the men’s game forty years ago, it struck us that singing it for the women’s team was long overdue. It’s their time, and we want to fill all the stadiums during the T20 World Cup to support them. We couldn’t be prouder of the campaign, and we’re looking forward to seeing the impact it will have.”

McGrath Foundation CEO, Holly Masters, said: “It’s an honour for the McGrath Foundation to be involved in this new version of such an iconic Australian sporting anthem. We have a long association with cricket and are proud to be the local Charity Partner of the ICC T20 World Cup Tournament, helping us to support individuals and their families experiencing breast cancer.”

The OOH execution for the campaign

The campaign will also span TV, out of home, radio, digital and social.

Monique Macleod, Commonwealth Bank of Australia chief marketing officer, said: “We’ve been working with Cricket Australia to grow the women’s game for more than 20 years and it’s incredibly exciting to see how far the sport has come. Hosting the ICC Women’s T20 World Cup in 2020 as world champions is a huge moment for the team, and we’re so proud to be able to bring this iconic Aussie anthem back for them.”

Hamish Stewart, GHO group creative director, said: “It’s an amazing feeling to rewrite an Aussie classic, and to have Jo bring his unmistakable vocals to it. I grew up with a C’mon Aussie poster on my wall, so being able to recreate it now for the women’s game is pretty special.”

The TVCs were directed by Aimee-Lee Curran and edited by Gaby Muir.

Curran said in a statement: “I loved directing this spot. It puts women in the spotlight and was made by a film crew with many powerful women in key roles. I hope it will inspire the next generation that they can do it, too.”

M&C Saatchi Sport & Entertainment is CommBank’s main agency for sports partnerships.


Client: Commonwealth Bank

Agency: GHO Sydney
Managing Director: Eithne McSwiney
Creative Director, Strategy Director, Copywriter: Hamish Stewart
Creative Director: Simon Cox
Creative Group Heads: Jason Joe, Clement Lam
Business Director: Georgia McLean
Account Manager: Cara Kitchen
Social Strategy Director: Simon English
Content Director: Michael Hearle
Design Team: Rob Gorris, Eileen Bartolo
Digital Design: Jonathan Kwok
Photographer: Chris Warnes
BTS Director: Saeed Sourati

Production Company: GHO Sydney
Executive Producer: Jo McNulty-Clarke
Line Producer: Sandy Madden
Production Coordinator: Gus Kennelly
Director: Aimee-Lee Curran
Editor: Gaby Muir
DOP: Emilio Abbonizio
Compositor: David Johns

Sound Studio: Song Zu
Music Arrangement: Song Zu
Music Director: Ramesh Sathiah
Music Production: Nathan Cavaleri
Sound Designer: Simon Kane
Audio Producer: Meg Drummond

Chief Marketing Officer: Monique Macleod
Executive Manager, Integrated Brand Communications: Tamisine Heath
Senior Marketing Manager: Adam Levee
Marketing Manager: Emma Squires-McCarthy
Marketing Manager: Marie Papas


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