CNH Industrial Australia appoints Leo Burnett as creative agency of record

Leo Burnett has been named creative agency of record for industrial equipment business CNH Industrial Australia’s Case family of brands.

The agency won the account following a competitive pitch, which will see work for the Case IH, Case CE and AMS brands commence immediately.

Case IH equipment

Case IH is one of the world’s largest agricultural equipment brands. Case CE provides equipment for the construction industry.

Leo Burnett’s remit will include the Case IH brand, dealerships and customer communications. It will also support Case CE and the Aftermarket Solutions marketing divisions.

Pete McCann, Case IH general manager ANZ, said: “We’re excited to partner with Leo Burnett. The agency showed up with genuine passion for our business and our brand, along with an understanding of the customers and the communities that we serve. We’re looking forward to doing some great work together.”

Leo Burnett Australia CEO, Melinda Geertz, added: “We’ve thoroughly enjoyed getting to know the team at Case IH, CE and AMS, and we see so much opportunity. It’s a brand that’s based on strong and trusted partnerships with agriculture, farming communities and the construction industry and we’re honoured to be part of that.”

The appointment follows a number of new account wins for Leo Burnett. Following a review of its agency roster, HBF named Leo Burnett Melbourne creative agency of record for both its east and west coasts. The agency has also picked up the creative accounts for the Great Barrier Reef Foundation and Vitasoy.


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