Co-founder of direct marketing giant Salmat Phil Salter dies after long battle with illness

Salter: co-founded direct marketing giant Salmat.

Salter: co-founded direct marketing giant Salmat.

Phil Salter one of the co-founders of direct marketing business Salmat has died aged 64 following a long illness.

Salter co-founded Salmat together with Peter Mattick and his own father Tom Salter, establishing a small catalogue distribution business in 1979 that grew into a multi-platform ASX-listed business with a market capitalisation of more than $123m.

Salmat chairman Mattick paid tribute to his friend saying: “I have lost a great friend and business partner and I will miss him dearly. Phil was an astute businessman who understood the value of strong client relationships. He was a large personality whose presence was felt in many areas.”

Salter was joint managing director of Salmat before retiring in 2009 to take up the role of non-executive director.  He was also a director of Matsal Pty Ltd and had other extensive business interests.

Salmat CEO, Craig Dower said: “Phil has left a tremendous legacy in Salmat. Our culture is still based on the values instilled in the business by Phil and Pete. His extended Salmat family is in mourning and he will be greatly missed.”

Salter was also a generous contributor to numerous charities including: the Royal Flying Doctor Service, Sports and Tourism Youth Foundation, Save the Children Australia and the Starlight Foundation.

He is survived by his wife Christine, his six children Daniel, Andrew, Anna, Dominic, Richard and Juliet along with his mother Mary and extended family.

Nic Christensen 


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