Coca‑Cola marks 50(ish) years of its neon Kings Cross sign with nostalgic campaign
In February 1974, Coca‑Cola erected a massive billboard at the top of William Street in Kings Cross, a flood of red and white lights which has been seen as the literal and metaphorical gateway to the Cross ever since.
The sign turned 50 last February – not that Coke’s local marketing team noticed, or anything. Despite missing the anniversary by a good year, Coca-Cola Australia is nonetheless celebrating the sign’s 50th birthday in 2025, with “a special makeover and a collection of ‘meet me at the Coke sign’ moments.”
Now bring back the Manzil Room and Bourbon & Beefsteak!
Aren’t QR codes meant to be in majority pedestrian environments, not a billboard facing multiple lanes of traffic on one of Sydney’s busiest roads?
A bit unfair to the rest of us that are knocked down by publishers (and maybe the OMA?) because a QR code would encourage drivers to pick up their phone, but a big spender gets to put out a press release celebrating QR codes on billboards