Coca-Cola has also confirmed itself as launch partner for Pedestrian TV’s youth-focused website ‘Pez’. As launch partner, Coke has entered into a three-month exclusive sponsorship of the website.
Marina Rocha, a Coca-Cola Australia spokesperson said Coke had become “synonymous with summer”.
“We know teens will be out and about enjoying the weather in the coming months, so with our latest campaign we hope to inspire them to have an even more epic summer by enjoying a refreshing ice-cold Coke and be in for a chance to win a load of epic prizes,” Rocha said.
Agency Credits:
• Ogilvy – creative/ content
• UM – media/ connections
• Momentum – promotion
• Pulse – PR and influencers
• One Green Bean – social
• Satellite – website
• Reprise – SEM/ SEO
• Maverick – experiential
• Geometry – shopper
• Gemba – promotional partnerships
