Coca-Cola tells customers not to miss out in campaign launching 2018 FIFA World Cup partnership

Coca-Cola South Pacific has announced its 2018 FIFA World Cup partnership by launching a campaign which encourages soccer fans to grab a Coke before the game.

Created by Ogilvy, the television commercial shows fans missing the soccer game because they left to buy a Coke at the last minute.

The campaign will air during the FIFA World Cup final and throughout other soccer matches as well as across digital, social and point of sales.

Alongside the television ad, limited edition FIFA World Cup themed packaging will be available in stores.

Emma Harper, senior brand manager at Coca-Cola, said in a statement:  “Australia is a sporting nation, so it’s exciting to continue our partnership with the 2018 FIFA World Cup, one of the most popular sporting events in the world.

“More than 3 billion people globally will tune in to watch the games, with at least 1.3 million of those in Australia, so clearly it doesn’t matter if you are an avid soccer fan or not – everyone connects to this global cultural phenomenon.”


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