Coca-Cola tells customers not to miss out in campaign launching 2018 FIFA World Cup partnership

Coca-Cola South Pacific has announced its 2018 FIFA World Cup partnership by launching a campaign which encourages soccer fans to grab a Coke before the game.

Created by Ogilvy, the television commercial shows fans missing the soccer game because they left to buy a Coke at the last minute.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.