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Cock Up Confessionals: marketers on learning from their mistakes

Jon Bradshaw, Anthony Gregorio, Ray Noble

In the next of our video series from the Mumbrella360 conference, we speak with a panel of marketers about their biggest stuff ups in our Cock Up Confessional.

The panel included Ray Noble, brand director of Beam, Nick Stace CEO of Choice, Anthony Gregorio, group CEO of Euro RSCG Australia and Jon Bradshaw, brands director for Lion. The session was moderated by Damian Pincus, founder of The Works.

In the video highlights the panel discusses:

  • Have you ever fired anyone for making a mistake?
  • When a marketer is just about to launch a campaign, what’s that moment of fear like?
  • At what point do you use social media as an indicator that you’ve done something right or wrong?
  • Can you be a good leader and have flaws?
  • Does our industry suffer from not taking enough risks?

You can hear the full 49 minute conversation and audience Q&A on the Mumbrellacast below.

[powerpress url=”http://mumbrella-uploads.s3.amazonaws.com/uploads/2012/09/Ep76-cockupconfessionals.mp3″] (49:50)

You can also subscribe to The Mumbrellacast on iTunes and other podcatchers.

Direct link to Mumbrella’s iTunes store listing for the podcast

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