Coke appoints CMO

Coca-cola 'share a Coke' campaignCoca-Cola South Pacific has appointed Chris Johnston as its new chief marketing officer.

Johnston is currently the head of USA Tea Services at Coca-Cola, based in Atlanta. He takes over the role from Lucie Austin who left in March to become Coca-Cola marketing director for Europe.

Austin made her name with the ‘Share a Coke’ campaign, which won a creative effectiveness Lion in Cannes this week.

Nic Christensen 

Encore issue 19This story first appeared in the weekly edition of Encore available for iPad and Android tablets. Visit for a preview of the app or click below to download.



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