Opinion

Coke gets content

If you didn’t have time to to get along to NineMSN’s digital marketing summit today, one of the sessions you missed was from Shubu Mitra, The Coca Cola Company’s director of connections planning, effectiveness and productivity.

Instead, I recommend investing seven minutes in watching this video from the brand – as good an articulation as any of how marketers make the most of the new media landscape.   

The voiceover comes from Jonathan Mildenhall, Vice-President, Global Advertising Strategy and Creative Excellence. His preso was one of the hits of this year’s Cannes ad festival.

Tim Burrowes

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.