Cole Lawson adds former News Corp talent and new GM

March 2, 2021 2:14

Communications and branding agency Cole Lawson has appointed Kyra Washington from Haystac and Kirstin Payne from News Corp to senior leadership positions.

Washington, formerly senior account director at Haystac, joins as group general manager, responsible for the firm’s operations, client service, account team and new business.

Payne, who was most recently deputy chief-of-staff at The Gold Coast Bulletin, joins as head of media, communications and content, heading up a team responsible for earned communications.

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Olivia Kruimel

Olivia Kruimel was the managing editor at Mumbrella. She has more than 15 years of experience in journalism, communications and marketing. Her journalism career began at Fairfax Media (now part of Nine) and includes various B2B publications such as B&T, Travel Today and ALB. As a marketer Olivia has worked for Standard Chartered and various global law firms.