Colenso BBDO, Baz Luhrmann and Global Citizens boss Hugh Evans honoured at Clio Awards
Colenso BBDO was the only Australasian agency to win a major trophy at today’s Clio advertising awards in New York.
Baz Luhrmann accepts an honorary award at the Clio Awards
The Auckland agency – currently Mumbrella’s creative agency of the year – was recognised with the Grand Clio trophy in the outdoor category for its Brewtroleum project for Heineken’s DB Export.
Thanks in part to the recognition for Colenso’s work, BBDO also won the title of Global Network of the Year.
Meanwhile, two Australians were also recognised at the ceremony, winning Honorary Clio Awards. Film director Baz Luhrmann won for his contributions to film, television, music and advertising.
Baz Luhrmann accepts an honorary award at the Clio Awards
And Australian anti-poverty advocate Hugh Evans, CEO of campaigning group Global Citizen, was also recognised.
Evans: 2016 Honorary Award recipient
Microsoft was named Advertiser of the Year, and Leo Burnett Chicago was Agency of the Year.
Major winners:
Clio Awards
Branded Content: FRED & FARID, Remy Cointreau/Louis XIII, “#Notcomingsoon” (France)
Branded Entertainment: Leo Burnett Chicago, Art Institute of Chicago, “Van Gogh BnB” (U.S.)
Digital/Mobile: McCann New York, Lockheed Martin, “The Field Trip to Mars” (U.S.)
Direct: INGO, Swedish Tourist Association, “The Swedish Number” (Sweden)
Engagement/Experiential: Venables Bell & Partners, REI, “#OptOutside” (U.S.)
Film: Biscuit Filmworks & Wieden + Kennedy, Old Spice, “Smell Legendary” (U.S.)
Innovation: INGO, Swedish Tourist Association, “The Swedish Number” (Sweden)
Out of Home: Colenso BBDO/Proximity New Zealand, DB Breweries, “Brewtroleum” (New Zealand)
Print: AlmapBBDO, Getty Images, “Endless Possibilities” (Brazil)
Product Design: fuseproject and Herman Miller, “Public Office Landscape” (U.S.)
Public Relations: Edelman, REI, “#OptOutside” (U.S.)
Clio Fashion & Beauty
Beauty: Mass: Public Relations: Edelman, Dove, “Choose Beautiful” (U.S.)
Fashion: Prestige: Integrated Campaign: Laird+Partners, Tom Ford, “Digital Fashion Presentation” (U.S.)
Clio Music
Clio Music – Use of Music: The Recording Academy, 58th Annual GRAMMY Awards, “Compton” (U.S.)
“Of the Year” honors were presented to those that collected the most statue points across all mediums for 2016. The honorees are:
Agency of the Year: Leo Burnett Chicago
Independent Agency of the Year: FRED & FARID
Advertiser of the Year: Microsoft
Network of the Year: BBDO
Gold, silver and brionz
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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