Colenso BBDO to handle Michael Hill’s new global brand strategy

Jeweller Michael Hill has appointed Colenso BBDO to develop the company’s new global brand strategy, a first for the company which has most recently handled its creative business inhouse.

The Auckland-based agency will initially develop a brand campaign to be rolled out across New Zealand, Australia, Canada and the US.

Nick Garrett, managing director of Colenso said: “We’re thrilled to have been given the chance to work with such an iconic Kiwi brand and help take it to the world. It’s an exciting time for Michael Hill as it continues to expand as a business whilst staying true to its renowned craftsmanship and quality.”