Coles 360 appoints former Bega GM as head of partnerships

Coles 360 has appointed Bridie Cowell as its new head of partnerships.

Cowell was previously Bega’s general manager of retail marketing and eCommerce, where she was responsible for delivering omni-channel plans across retail marketing, ecommerce, and digital. She’ll take over from former head of partnerships Tom Small, who has taken on the CCO position at Retail Media Works.

“Bridie is the perfect person to support the next phase of our growth journey and lead our partnerships team,” said Coles 360 general manager Paul Brooks.