Coles claims ‘global retail first’ with mobile payment launch
Coles has claimed to have developed a “retail first in mobile technology” which allows customers to pay for their shopping through their mobile phone while collecting loyalty points at the same time.
The supermarket giant said the launch of Mobile Wallet introduces an “entirely new way to pay” for the Australian public, with its combination of credit card and loyalty scheme making it a “global first”.
The payment system allows holders of the Coles MasterCard to pay for goods up to a value of $100 without using plastic. Transactions over $100 will require a credit card.
The system integrates the Coles Pay Tag, a sticker placed on the back of mobile phones, with an app that is available for iPhone and Android. The Pay Tag, which has been the subject of a two-phase trial since February 2013, is linked to the payment details of their credit card and Flybuys account.
Really? So getting a Coles Master Card then linking it to your loyalty account then applying for the stick then sticking it to your phone is simpler then just swiping your PayPass card?
No your right, I can see hundreds of thousands of people doing this…
Yep… like I am going to stick a coles RFID tag to my phone and have it stop the RFID capabilities of the phone already? For android would have been smarter to put the capability in the app if the phone has nfc hardware (like the samsungs)..
Then again I could just use one of the other apps that offer this… The only unique thing about coles is they use stickers instead of phone capabilities.
What makes this a global retail first?
A global first for a Heath Robinson inspired payments system. http://en.wikipedia.org/wiki/W._Heath_Robinson
Meanwhile in Sweden: http://www.economist.com/blogs.....e-payments
A super-aspirational global first …. NOT.
… except for the fact that Japan’s been doing the same thing since 2004, and yes they are linked to earning point loyalty schemes for retailers.
Source: Stanford University Asia-Pacific Research Centre
http://businessinnovation.berk.....ushida.pdf
What’s that I smell? 🙂
Seriously? Is this some kind of ridicuous joke? Not only is the press release blowing mountains of smoke up Coles’s backside, but this is in no way a world first ..
“Coles claims …”
Claimed its bread was baked on site, too. Claims schmaims.
@ Purposeful hahahahahahah!!!