Coles gets the extended family together for a very Aussie Christmas via DDB
In a busy year for the retailer, Coles has gone to market with its new Christmas campaign via DDB (and an in-progress Smith Street) as it looks to provide reassurance to Australians that price doesn’t come at the sacrifice of quality.
The campaign this year comes with the backdrop of cost of living dominating the conversation towards the end of this year, as the retail giant looks to kick off Australian summer by telling customers it is here to help whether you’re hosting a couple of people or the whole country over Christmas.
