Coles goes after budget-conscious consumers in ‘What’s for Dinner’ campaign

With household budgets tightening due to the economic impacts of COVID-19, Coles is positioning itself as the place for Australians to find cheap, easy recipes to feed their families as part of its ‘What’s for Dinner’ campaign.

Chief marketing officer, Lisa Ronson, said Coles was committed to helping Australians live healthier, happier lives.

“We have conducted a study into the mealtime habits of Australians during COVID-19 to really understand how we can help them during this increasingly stressful time when they are spending more time at home with loved ones,” Ronson said.