Coles hires ex-Foster’s marketer Cameron MacFarlane to spearhead booze marketing offensive, open to new agencies

Robin Hicks

October 17, 2012 1:34

Cameron MacFarlane

Coles has appointed former Foster’s marketer Cameron MacFarlane to put some weight behind the supermarket giant’s lacklustre alcohol retail brands.

While the company’s marketing focus has primarily been on its supermarket brand in recent times, MacFarlane has joined with a brief to breathe new life into Coles retail outlets Liquorland, First Choice Liquor and Vintage Cellars.

His first task is to focus on First Choice Liquor, working with Coles’ existing roster of creative agency Big Red, media agency MBThree, digital agency The Royals, instore specialist Whippet and PR shop Liquid Ideas.

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Robin Hicks

Topics

Cameron MacFarlane Coles Liquorland

1 COMMENTS

Beer Drinker 17 Oct 12

I have lived in the UK and have travelled extensively to the US. Why cant I simply buy my booze with my groceries here in Oz, like you can in the UK and US? Alcohol sales will go up then! Why the legislation evidently preventing this from happening? (It would make my life easier too!) I drink responsibly.

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