Coles in fresh $10 meals push
Supermarket chain Coles has returned to its $10 meals push with a series of online ads featuring spokesman chef Curtis Stone.
The 15 second videos are intended to drive click-throughs to the Coles recipe site which offer a series of recipes featuring ingredients which cost $10 or less.
Coles has been quietly building one of Australia’s largest recipe websites. It now offers more than 2,500 recipes, backed with dozens of How To videos featuring Stone.
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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