Coles in fresh $10 meals push

Tim Burrowes

July 26, 2013 12:15

Supermarket chain Coles has returned to its $10 meals push with a series of online ads featuring spokesman chef Curtis Stone.

The 15 second videos are intended to drive click-throughs to the Coles recipe site which offer a series of recipes featuring ingredients which cost $10 or less.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.