Coles introduces new girl Jenny – and Choc Philly
Supermarket chain Coles has added a new character to its advertising line up – “Jenny”, the new member of staff who will tell customers about product developments.
The first ad sees Jenny spruiking new chocolate flavour Philadelphia cream cheese spread. The Choc Philly launch – co-branded Philadelphia and Cadbury’s is one of the first launches to use brands from the Cadbury and Kraft stables following the companies’ merger in 2010.
Coles’ creative is led by Ted Horton’s agency Big Red. Horton is also responsible for Coles’ Status Quo Down Down commercials.
View the ad:
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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I didn’t think there could be anything worse than that horrendous synergistic line extension, then came along the ad. Trumped. Play on Kradbury.
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This person will be a shoe-in for ‘most annoying’ for 2013
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Shocking most annoying ad ever made. What a joke. Old rockers to this rubbish.
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Just another reason why I never spend a cent in Coles. Their ads guarantee a channel change as soon as they come on. I know the ads are designed to appeal to the low IQ but even the dumbies must be getting sick of them by now?
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Trendy inner city media types are gonna hate it. Coles customers will love it. (This sounds kinda weird, but she’s actually kinda cute in a checkout chick kind of a way.)
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Just stopped shopping at Coles due to this ad, so if its the bogans they want great- but they just lost my weekly investment. Loud screeching women interuppting my ambience every ad break does not encourage anyone i know to part with their money..
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I will never shop at Coles again. Most disappointed surely they can do better. Guaranteed to change channel as well.
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Oh for goodness sake it’s just an ad for a supermarket chain! Don’t let it upset you too much..
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April Fools?
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Worked a treat on my 10 year old daughter. She actively looked for this new product last time we were at the supermarket while quoting ‘Jenny’ word for word.
BTW – I didn’t buy it for her. Killed the pester power cat long ago – you have to!
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“Just stopped shopping at Coles because of this.” Um, what? That’s just weird.
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You are all missing the point … this is how Coles will access a greater share of supplier investment. They have just about exhausted possibilities to grow margin or tradespend, marketing investment is next in line.
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@Scarlett It wouldn’t be hard to draw a line between ‘bogans’ & ‘middle Australia’. And I’m pretty sure Richard Goyder is far more concerned with capturing the grocery dollar of middle Australian than just the marketing industry types of you & I.
Down Down,
our standards are down!
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If the only power I have over ad content is to decide where to spend my shopping dollar then I will use it by avoiding companies who treat us like idiots by choosing this kind of inane and audibly annoying advertising. Not weird Joe, just making choices while we still have other supermarkets to shop in.
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Cynic has hit the nail on the head. This is clearly about clawing even more from suppliers and their A&P budgets. This time Brand Power and the like are in the cross-hairs. (You can hear the Coles buyer now, “Why Sally when you can Jenny?”) But look for already reduced FMCG adspends to come under even more pressure.
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Why is she shouting?
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