Supermarket chain Coles has added a new character to its advertising line up – “Jenny”, the new member of staff who will tell customers about product developments.
The first ad sees Jenny spruiking new chocolate flavour Philadelphia cream cheese spread. The Choc Philly launch – co-branded Philadelphia and Cadbury’s is one of the first launches to use brands from the Cadbury and Kraft stables following the companies’ merger in 2010.
Coles’ creative is led by Ted Horton’s agency Big Red. Horton is also responsible for Coles’ Status Quo Down Down commercials.
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