Coles Status Quo ‘Down, down’ pips banned Lynx ‘clean you balls’ to the most Googled ad of 2012

Lynx balls ad: banned for demeaning old people

One of the most complained about ads of the year was one of the most Googled.

Unilever’s ‘clean your balls’ ad for Lynx shower gel – which was let off by the advertising watchdog for sexism, racism and bad language but banned for demeaning old people – was the second most search-for ad on Google in 2012.

The only more popular search was for a widely lampooned TV commercial for supermarket giant Coles, the search engine has revealed.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.