Coles launch Curtis Stone-fronted iPad app to help ‘feed your family’

ColesSupermarket chain Coles last night launched an app to help customers find and use the food on special at their local outlet.

The ‘Coles Feed Your Family app for iPad’ has been developed in conjunction with celebrity chef and brand ambassador Curtis Stone who helps talk users through the more than 400 recipes provided in the aap.

Coles launched the app last night with a new television commercial, featuring Stone, where the chef promises to: “show you how to use (the specials) in my delicious recipes.”

In recent years Curtis has often been the face of Coles’s ‘feed your family’ campaigns, where the brand tries to highlight affordable ways for consumers to save money on their food purchases.

The app – developed by digital agency Reactive – will also feature free weekly updates on specials available at Coles, and to coincided with the launch Curtis Stone will also host an interactive online cooking show, Cook & Win with Curtis on Monday.

Nic Christensen


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