Coles launches trip planner/fuel finder/trivia quiz app
Coles Express has launched a multi-function app that allows customers to plan trips, locate petrol stations and a play a trivia quiz game. Workable on iPhone, iPad and Android operating systems, the app was created by Webling Interactive.
The announcement:
Designed and developed by Sydney agency Webling Interactive who previously developed the highly popular Coles Shopmate app, the Coles Express mobile app brings a comprehensive mix of utility and fun to customers on the go.
Taking the usual store locator feature a step further, the app features an in-car navigation style Trip Planner allowing consumers to enter their destination and pinpoint Coles Express stores en-route for pit-stops, and set reminders on approach so they don’t miss that turn! Also available is a Fuel Finder to help locate the fuel they need, regularly updated special offers at nearby Coles Express stores and an ATO standards compliant digital Log and Fuel Book feature.
Last but not least, the app also features Trivia Express, a fast-paced competitive multiplayer quiz game designed to make time fly during long car trips. Players can test their trivia knowledge alone or play along with friends and family, competing in categories such as Science, History, Nature, Sport and much more, and share their scores via Facebook.
“With over 620 petrol station based stores located across Australia and consumers on the go, Coles Express is a brand born for mobile engagement” says Webling Managing Director Deniz Nalbantoglu. “With over 50% of phones in Australia expected to be smartphones by Q2 2011, we’re delighted Coles Express have opted to bring the app to multiple platforms.”
The Coles Express app will soon be available for free on the iPad, iPhone and Android app store.
