Coles partners with Richmond Football Club for fundraiser ahead of ANZAC Day

April 23, 2024 9:18

Coles has partnered with Richmond Football Club players to encourage customers to get behind military charity, Bravery Trust, ahead of ANZAC Day.

Until this Thursday, April 25, Coles will donate 40 cents from the sale of every 12-pack of Coles Bakery ANZAC Biscuits, as well as other 12-pack Coles Bakery biscuits and cookies in-store and online, to Bravery Trust.

The funds raised will support hundreds of Aussie veterans who are transitioning from military service to civilian life, particularly those that have been injured as results of their service. Bravery Trust helps pay for groceries, rent and other essential bills to support veterans in the community.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.