Coles reworks disco classic ‘Instant Replay’ for credit card launch
Coles has reworked a version of 70’s disco track ‘Instant Replay’ for the launch of its new credit card.
The Coles version of the Dan Hartman classic replaces the word ‘Replay’ with ‘Reward’, alerting its customers to the ten dollars they will save on groceries when using the Coles MasterCard.
The ad was created by Ted Horton’s Big Red Agency, and breaks at the same time as Woolworths launched an ad to fight back against Coles in the freshness stakes.
That sound you can also hear during the advert is the sound of Dan Hartman turning slowly in his Connecticut grave….:-)
So basically oligopoly is monopoly plus terrible advertising.
Oh wow. Down down looks like a masterpiece compared to this one.
A true story. Not intending to diss anyone.
Ted Horton was once a waiter working at Mario’s St Kilda, when Lionel Hunt and Ron Mather would come across from the Campaign Palace for big lunch sessions daily. On seeing these long lunches Ted figured that whatever they were doing it looked like a good job. So Ted decided he would quit waiting tables and get into advertising, how hard could it be.
Uh, oh. I’m starting to get into this. They’ve worn me down. Any suggestions on the next classic song to get the Coles treatment? Perhaps with Easter coming up they’ll treat us to something fun from Jesus Christ Superstar?
‘Jesus Christ! Superstar! Got his lamb at Coles ‘cos it’s fresher by far!”
No Business Like Show Business from Annie Get Your Gun (1950). Down Town by Petula Clark (1965). Get Down (Down Down) by Status Quo (1975). Instant Replay by Dan Hartman (1978).
Glad to see Coles moving with the times and projecting a modern, progressive image!