Coles rewrites ‘Walking in a Winter Wonderland’ in ad featuring Curtis Stone cameo
Coles has released its 2018 Christmas campaign which features staff and customers singing Coles’ version of ‘Walking in a Winter Wonderland’.
Coles’ celebrity chef brand ambassador Curtis Stone also makes a cameo in the ad as he pulls a Christmas cracker and sits at the table to eat Christmas lunch.
The Christmas campaign includes families bringing presents, cooking a Christmas lunch and staff wishing customers a merry Christmas.
The ad, created by creative agency Big Red, is part of the supermarket giant’s new ‘Good things’ brand platform, which launched in March.
The Christmas ad launched following Coles Local appointing PR agency Keep Left to its creative and content account.
Meanwhile, in November Dieter Lehmann joins Coles as head of corporate communications.
Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.
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….are they serious? this is just so terrible, how do these people have jobs.
I know middle Australia is their bread and butter but this is more Kath and Kim without the humour
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Of course this is by Big Red. It has all their hallmarks, terrible creative, terrible music, ideas that only work by being so annoying that you remember them because of how hateful they are.
Myer and others may not have made amazing work, but god at least they are TRYING.
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I’m normally a big fan of what Coles does, but this is a bit of a stinker. Even the sound mix is noticeably bad. The voice of an older bloke who is waaaay off-key is far too dominant. It sounds like Ted has tried a Mo & Jo and just sung it himself.
And cameo? Curtis Stone was in shot for 0.0000867 seconds. You have to wonder what value that actually adds. If you have nothing to say – which Coles doesn’t seem to – at least properly leverage your well-liked celebrity chef to add some food cred to your offering.
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Agreed. Feels like they haven’t even tried to crack an insight or an idea. Give middle Australia a shred of credit.
(Also, Air New Zealand did a much better summer re-write of these lyrics last year. https://www.youtube.com/watch?v=QmfIfqZc-jE )
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Bring back Quo!
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