Coles unearths Normie Rowe for Shakin’ All Over remake

Why do coles continue to assault us with this horrible tripe.

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I didn’t think it was possible but I think they’ve created a TVC more annoying than “Down, down…”

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One of the most cringe-worthy ads I’ve ever seen. I sympathise with Coles in that it’s hard to break the traditional retail advertising mould, but surely this is just awful.

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Have just seen the coles ad with Curtis Stone and Normie Rowe
Possibly one of the worst ads i have ever seen. As if Curtis Stone
isn’t bad enough you team him up with Rowe who had a hit 40 years ago.
I change the channel everytime this ad comes on.

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Does it get any worse than this?

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Where’s Ron Casey when you need him?

Seriously. This is just arse gravy of the wateriest order.

Is it illegal to go there when it’s busy, fill a trolley with perishables (meat, frozen goods, fruit and veg) and after they’ve put it through the register apologise profusely for forgetting your wallet and casually walk out.

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Ok ted bashers…

Tell me an ad that’s on air right now that’s better….

The first creative director I ever worked with (Steve Grime) said the worst crime in advertising is making advertising nobody cares about. Surely nobody would argue with me that 99%+ of all ads in australia are so bland, and awful because of it, that nobody cares. And nobody would care if they were on air or not, and as a consequence have no effect or affect.

SO, then if we all agree that, then this is in the top 1% of ads in Australia. Enough said. Look at the volume of facebook conversations. Then describe the last ad coles did BEFORE big red.

OK. Case closed. It does its job. Thank you for your attention.

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A bulldog – ugly but works

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Actually went out of my way yesterday to go to Woolies – this talentless bunch doesn’t deserve my $$

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Genius.

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wtf?

Really?

Really?

You actually really mean that?

wtf?

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“OK. Case closed. It does its job. Thank you for your attention”

And we wonder why consumers HATE advertising.

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I like it how they have to introduce who he is. Always a great sign when using a ‘celebrity’.

Should be the end of Stone’s career too.

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@dave – no, this is the epitome of the 99% of meaningless, unentertaining drivel that you refer to. The job it’s actually doing is to further cheapen and wreck a previously palatable brand.
Clearly you enjoy working at Big Red, which is lucky for you… so can you let us all know if the Normie Rowe film clip will top and tail with the ad? Would give punters a chance of knowing who on earth he is.

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@dave : With that sort of logic you could replace Tony Abbott. Based on that rationale herpes is the best of health, and Steve Grime thought you had a future in advertising.

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so Normie Rowe is broke yeah?

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It really does feel like they can make them as terrible as they like – it doesn’t matter, because WW doesn’t know how to respond.

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Just cringe each time it is put in front of me!!!!

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Crap Crap Crap. Pure Crap.

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I loved how Curtis was holding the decrepit Normie upright throughout, like a scene from Weekend at Burnie’s. As Jay states (comment no.2) Amazingly, the bar has been lowered even more than Down Down.

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Here’s a scary thought ——what if they weren’t intentionally trying to make a hideously bad add !!!!! And more to the point for those of us old enough to know who Normie is —— is he ok ? Looks very frail (Betty from the golden girls called and wants her hair back !)

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The add is embarassing to watch ,i have to flick, i feel that it is makeing fun of Normie ,and makeing him look like a fool I,dont know who on earth would come up with this, and think that it was ok to show.shame

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It also broke the rules of food advertising…

1 don’t mention the gory bits
2 don’t use corpses alongside people eating
3 ‘ no added hormones’ could have been made simpler to understand and definitely more informative as a call to action – Coles ? NAH

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You’d have to be 45+ (my age) to know who he is! And quite frankly – we want all the hormones we can get!!!
Note to advertisers – Demographic for “hormone free searchers” – young women with young children.
Solution – NOT AN AGED POP STAR!!! (who we loved, but who is totally irrelevant for this cause).
Who is the complete moron that paid for this?And who is the idiot who thought of it and got lucky and was paid for it? I want his job – too easy to outdo him and I am a gemmologist! BUT I AM A CONSUMER!!!!

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blink blink……..blink blink………can anybody tell me WTF I just saw?

My eyes and ears are in pain now!

Someone, please stop that from airing on TV before I stab my eyes with a fork.

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I submit “Dave” as evidence A.

Case closed

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I think the comment ” the worst crime in advertising is making an ad nobody cares about” is exactly the problem with so many Ad agencies in Australia. From the client side, isnt it about making an ad that touches it’s target market with a call to action and positive results for clients ? This was always my goal ! Not at all about making an advert that is so painful to watch it is actually kind of sick making…. And from a consumer viewpoint, I am now repelled even more by this national supermarket monster and it supports my decision to shop at my local IGA (WA) – it made me think yes, but surely this is not the outcome intended ? Tragic!

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This ad should embarrass Coles as they have made a fool of an old man who doesn’t deserve it. I already eschew shopping at Coles as they have so little respect or regard for anything Australian – growers, manufacturers, customers and now it would seem our iconic personalities of the past. Shame on the English mafia who run that place and shame on Curtis for not standing up to them.

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Im sorry Normie is no match for Curtis. Coles, please take him off…. And just have Curtis. Please!!!

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Agree with everything you said except one point-the advertising needs to be relevant to the message.

The message here isn’t shop elsewhere and your meat will stink more than this ad, so tell us – what the fuck is the idea, and how is it relevant?

Otherwise advertising is just about shouting and getting people’s attention.

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This is so sad, seeing the great Normie Rowe reduced to this imitation of himself. We all age, and that’s not the problem, but he sang out of tune and was gagged at the end, very humiliating for him and his fans. Yes, Margaret Fulton appears in ads too now, but does it with style.

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chopper read successfully got #fuckcoles trending yesterday

says it all really

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This is why people make an awkward face when I tell them what I do for a living.

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Could someone ask Normie if he knows how to make a hormone?

He’ll probably answer: show her that ad.

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This was so bad I killed myself after viewing just to ease the pain.

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The word “hormone” should never be set to music. EVER.

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@Anonymous, does this mean you posted from the ‘Afterlife’ (TM)? If so, I need to completely re-assess my beliefs.

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i was waiting for brynne edelsten to come and join her husband while he sang with curtis

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Thanks to this ad, I will never shop at Coles again. Ever.

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@Offended. That’s not tripe … it’s Coles rump steak with no added hormones. Mind you I think I’d rather eat tripe than ever see this ad again.

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Awful, plain awful

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Yes…Curtis works fine for Coles but Normie Rowe & Curtis singing some god-awful lyrics to Normie’s 1965 hit (I Googled that) leaves me cold.

I like Rob’s comments about Brynne Edelsten singing too. It couldn’t be any worse!

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I feel like they HAD to be trying to make a really daggy, cringe worthy ad. But I did turn to my husband and say it made me embarrassed to work in advertising, and I felt very bad for anyone involved.

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OMG! Like watching a trainwreck. Not only is the song bad but matches well with Normies hair dye!!!! Off to Woolies I go…………………

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So sorry but you’re missing the point.

1.Almost all Australian advertising is terrible. watch tv like I did last night!
2. 42 comments
3. Can someone please post a good ad Coles made before big red?
D. I don’t work at big red. And never have.

“dave”

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Thankfully I live overseas and only had to endure this in the link above. Back in the day, the Coles ads used to be ok. The “Down Down” and “Shakin’ All Over” spots suggest that some major mind-altering (hormone free) pharmaceuticals are being consumed, and unfortunately not by the unsuspecting viewer.

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I’m sorry but I really don’t find the ad that offensive given that the ending is absolutely appropriate!! 😉

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Watching the ad for the first time I felt I’ll to think that this ad got through customer research groups. Does Curtis Stone even live in Oz?

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I can’t get that song out of my head. Guess this ad works for the wrong reasons.

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As a freelance copywriter (16 years’ agency experience – contactable through Linked in) I agree with each and every comment above. Well done and congratulations everyone!

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I am now going to shop of Harris Farm Market, exclusively.

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http://www.news.com.au/busines.....6240436067

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Another reason to install Adblockplus and view all tv/film through the cleansed spectrum of torrents.

It just makes the world so peaceful. 🙂

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not really that bad.

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I don’t ‘hate’ the down-down ads, they’re kinda catchy actually! But this latest one with Rowe is absolutely terrible. I feel sorry for the old fellow, but at least he would have picked up a few bucks and got his mug on the telly again. Poor effort Coles!

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i agree that no added hormones is not really the message i would want to be putting across or singing. organic, fair-trade, wholewheat, low GI we can deal with. hormones…hmmm. no.

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Organic? Fair trade? Low GI? This chaotic, anarchistic commercial is the ultimate taunt to the inner urban class who wouldn’t admit at their dinner parties to being seen dead at Coles. Meanwhile, out in far suburbia, the plebs are pushing Coles sales figures ever higher thanks to low prices and high-recall advertising.

Plus, the commercial probably looks good to the average mind-altered free-to-air viewer.

And Dave at 7 & 45 is right. Horton’s been doing anarchic ads longer than most marketing managers have been alive.

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@Paul kennedy if you are saying there is a possibility that this spot appeals to really really stupid people out in far suburbia who can’t afford to pay for decent products you may well be right. Anchoring your brand amongst these people is pure genius because if things get really tough they won’t be able to afford even Coles so the staff won’t be troubled by them…………………or anybody else.

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It’s “ad” not “add”. Don’t add comments here if you can’t tell the difference.

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Absolutely awful, i never right on these things but had to to show my utter distaste. The only good thing about the advert is that Normie looks like my grandmother in law – I now shop in woolworths!

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No matter which way you look at this ad – it’s crap. I don’t know weather it works for customers – but it’s not working for me. And I shop, and I buy meat, and I know I don’t buy it at Coles now. But then what would I know I can’t stand Justin Beiber either, but seems half the world does. If a brand wants to compromise itself with horrible messages that make people talk…then justify it anyway you want. Just remember talkability doesn’t equate to sales. Lots of people are talking about Brendan Fevola but he ain’t playing AFL!!

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It’s so bad, Hungry Jack’s will be knocking at Ted’s door next…

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I think it was Singo who said the only good ad is the one that sells the product. Did the product sell in this case?

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Sometimes, advertising can be so powerfully beautiful I get moved to tears.

This one makes me cry, too, but for different reasons.

wtf

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One of my cherished teenage memories trashed! I remember screaming my head off at the Thebarton Town Hall in Adelaide when Normie did his Shakin All Over. Bloody hell now I feel ancient. He looks terrible and I feel really sad that he got involved in this awful ad, even if there were megabucks in it for him.

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It ‘is “advertising”..what do you expect? Art?

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So…what are you gonna do Woolworths? Curtis Stone has thrown down the gauntlet, what’s your next ad move this year?

PS. To Normie Rowe, a quick grammatical correction to one of the lyrics to the Coles spoof, it’s ‘taste buds’, not TASTE BONES!

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it is embarassing – i too feel for Normie and switch the channel…

But the Down Down Down ads are gold – get the message across and jingles are tres-effective.

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Way to destroy the memory of a great song.

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” NO ADDED TALLLLLENT !!!!!!!!!!!!”

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Not a big fan of the ad. I find it rather embarrassing for Normie to be part of the Coles advertising fiasco.

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i actually went out of my way to goto woolworths instead of coles after seeing this

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