Supermarket giant Coles has posted a video on YouTube to explain its position on milk pricing.
The video, published today, is part of a social media campaign, and has already prompted much discussion on the brand’s Facebook page.
The video is also being distributed via Twitter, with no plans to run it on television.
The video was created by visual communications specialist Guy Downes.
Coles spokesman Jon Church told Mumbrella in a statement: “We know that lower retail prices have helped Australian families save money but we are often asked by customers what this means for Australian dairy farmers.”
“We wanted to provide clear information in a way which is engaging and easy to understand. The video and website graphic contain important messages we think our customers will be interested to hear but are frequently overlooked in the reporting of the milk price story.”