Colonial First State invites baby boomers to join ‘the wealth generation’
Fund management group Colonial First State has launched a campaign that invites baby boomers to become part of the ‘wealth generation’. Created by Leo Burnett Sydney, the TV ad features three middle-aged people on a stage talking about their investment plans. It breaks on Sunday.
Print, outdoor, digital and a website will run in support of the TV campaign.
Emily Bates, head of brand at Colonial First State said: “We wanted to talk to mums and dads that have a lot of life experience, but may not feel confident when it comes to investing their money. Many of these people need a helping hand and expert guidance to protect and grow their money to reach their financial goals.”
Andy DiLallo, Leo Burnett Sydney’s ECD, said: “This is a generation that refuses to grow old, and they don’t want their money to go quietly into retirement. The Wealth Generation is a community of like minded people who are looking to take charge of their financial future – to create wealth, to retain wealth and reach their financial goals.”
Credits:
- Client: Linda Elkins, General Manager Marketing, Colonial First State, Emily Bates, Head of Brand, Colonial First State, Alan Simpson, Senior Manager Advertising and Sponsorships, Colonial First State
- Director: Ben Briand
- Production Company: Cherub Pictures
- Photographer: Julian Watts
- Executive Creative Director: Andy DiLallo
- Creative Director: Tim Green
- Art Director: Jim Walsh
- Copywriter: Brad Grey
- Group Account Director: Fleur Kennedy
- Account Director: Judy Kiernan
- TV Producer: Margot Fitzpatrick
- Planner: Scott Davis
- Media: Ikon Communications
Please could you tell us the name of the actress in the ad? She stands on the left of the stage.She is so familiar from a TV show way back and it is driving us crazy trying to remember, her name is not listed in the credits above.
Thanks very much if you can tell us who she is.
Cheers,
Catherine
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