Colonial First State launches new B2B brand platform via It’s Friday
High-net-worth individuals are a lucrative bunch. To make it into the top one per cent of the wealthiest Australians, you need $8.25 million, according to Knight Frank’s Wealth report 2023. It’s no wonder big fund managers are spending marketing dollars to win their business.
Colonial First State (CFS) is a top ten fund manager and recently launched what it claims is the first new major wealth management platform in nearly a decade.
CFS Edge was launched via its creative agency It’s Friday and is part of a $430 million investment in technology by CFS over four years in an effort to work better with Australian advisers who service higher net wealth clients. The technology platform was developed with FNZ, a global technology and services company.
