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CommBank begins its Olympic marketing drive

Olympian hopeful James Magnussen has been signed as an ambassador for Commonwealth Bank as the organisation begins to gear up for its broadcast sponsorship of the London Olympics.

james magnussen commbank

The sponsorship also comes shortly after CommBank launched its new “Can” positioning.

The swimmer will join hockey star Jodie Schulz and javelin thrower Kim Mickle and feature in a series of television commercials, due to air from June 17 until the end of the Olympic Games.

CommBank chief marketing officer Andy Lark said in a press release: “James, Jodie and Kim share a powerful belief in CAN like every one of our employees and customers.”

Lark will this morning appear in a keynote interview at to open the second day of the Mumbrella360 conference in Sydney. Later today, gold medal winning swimmer Duncan Armstrong will also appear at Mumbrella360, discussing sponsorship and the Olympics.

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