CommBank data chief Chris Carr joins Mediabrands

Interpublic’s media agency group Mediabrands has appointed CommBank’s head of analytics Chris Carr to run its own analytics unit.

Chris Carr joins as MD of Mediabrands Analytics, the research and data arm of  Mediabrands, which houses media agencies Initiative and UM.

He starts on 2 April and replaces Clare Fernando, who moves to a new client-facing role as the division’s executive director.

Mediabrands boss Henry Tajer said in a press release: “Analytics is an area of intense importance to our future, how competitive we are as a group and for our clients’ businesses. In this area we compete with a raft of professional service firms, research companies and creative agencies to name a few, as well as the expected competition from media agencies in their various forms.

“Chris’ appointment is designed to place us directly in competition with the best businesses in this complex field, because as we all know the real value in data is how it is managed and leveraged to create actionable insights and solutions. Companies use data in many different ways and it is critical that we invest in having the most progressive and capable operation to stay ahead of the market and to continue to be the architects of contemporary marketing solutions in Australia.”


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.