CommBank enters group buying fray
Commonwealth Bank has become one of the first banks in Australia to make a play in group buying.
From tomorrow, customers using the Jump On It/Living Social platform can apply for a CBA credit card that will give them $100 cash-back for $1.
Commonwealth Bank marketing manager, Matt Parkes said: “For the financial services industry, it’s a novel and unique way to reach new customers. It’s an exciting new channel for us because customers are already looking for great value deals, which means the right offer at the right time could prove to be very successful.”
Aaron Michie, interactive concepts director at CommBank’s agency, BMF, said: “It’s an exciting space for us to work with the Bank on. We’re always looking for emerging channels we can test, andthis one is particularity interesting because of the scale of customers actively lookingfor products and deals.”
Well done CBA, very interesting to see the results that come from this…….
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its a good way to reach a million peeps with an acquisition offer. Surely however there is way more that could be done for CBA’s existing customers with a partnership like this.
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